Are ten sites too much? What about 50, maybe 100 sites? There is a cap at 1000 sites… isn’t there?

No there isn’t. The official line is that there is no upper limit on the amount of Adsense sites you can own. But what does this say about Google? It does seem as if there is something a little suspicious about the way Google is operating.

In their ‘terms of service’ (TOS) they clearly state that publishers that use their ads must ensure that their material, to quote; ‘…does not breach and have not breached any duty towards or rights of any person or entity including, without limitation, rights of intellectual property… or rights or duties… under consumer protection’. In simple terms, you must ensure that you have the authority to use the material in your site or that the material contained within your site is your own.

Google also forbids the use of auto generated sites to display their ads.

But then why hasn’t Google put an upper limit to the amount of pages a single webmaster (or even a team) can own? Is it because Google is a business and like all businesses it wants to make as much money as possible?

What is the true underlying ethos of Google? We know that it is physically impossible (even for a team) to create thousands of original sites, full of rich informative content. The researching, planning, organization, development and creation take too much time. No publisher can create a thousand content rich sites by themselves.

We know this and so does Google. The only way that such a huge numbers of sites can be created is through automated means. Through automated website generation material can be siphoned off other sites to create content… without limit. The potential to create junk and make money of it is huge. And the opportunity has been too attractive to miss out on for some webmasters. But this method of creating sites is in clear breach of Google’s TOS. Obviously, no authorization can be sought for the siphoned content and none given for the creation of auto generated sites.

Yet Google haven’t put a cap on the number of sites a single publisher can use to display their ads. By not doing so, Google are inadvertently encouraging the use of these ‘black hat’ methods of using its service by failing to even suggest an upper limit. They are giving many publishers free rein to spam the search engines and pollute the websphere with constantly rehashed material. Damaging the core of Google itself; its search engine.

Google has, in the past taken strong action against publishers who continuously use automated methods to create their sites. But these actions seem futile, in light of the fact that Google themselves have taken no action to put a cap on the number of sites a publisher can use for Adsense.

There is the remote possibility that this loophole is deliberate and it exists so that it can be exploited by those webmasters that are willing to take the risk. This would mean that that there is a darker side to Google s business operations and if that’s the case then Google are playing a risky game. They have to carefully weigh up the short term financial gains of leaving their Adsense scheme open to exploitation against the long term damage it could cause to the stability of its search engine. The integrity of their search engine is crucial to the long term survival of Google. If Google wants to remain robust and competitive it has to tighten up its rules and do the sensible thing by putting a cap on the number of sites an individual can use to advertise their ads.

Victor Awo is a student studying Information Technology. He has been looking into the technological and social changes taking place on the internet for the last ten years. For more information look at: http://www.best-adsense-guide.com/

So how do you decide which type of site to build? Some of it is personal preference. For example, I just LOVE blogs and so I tend to build a lot of those. But I also like to build Direct Sales sites to make quick income from a hot article niche I’ve just discovered.

So here are some guidelines for when to use each type of site.

When to Build an AdSense site

If you already have an AdSense account, and want to make money from a niche that pays well on AdSense clicks. You can outsource the article writing, making this a quick and easy way to increase AdSense earnings with very little work.
If you know enough about some of those high paying AdSense niches to easily and quickly write 10–20 articles. Build a site by adding an article or two a day for a month. Make sure it has everything Google wants, then apply for AdSense, get approved, and drive traffic by submitting articles to directories.

If you already own some solid PLR content in high paying AdSense niches. Just rewrite that content and build it into a site. Then submit the rewritten articles to article directories to drive traffic. If you want to make some “extra” money from a comparison site, like the example I showed you earlier. Every new article that I submit to an article directory that sends traffic to that site makes an average of $2.50 in clicks within 24 hours.

If you want to make some money from “exit traffic” on your opt in or direct sales site. Warning! Make sure the AdSense ads don’t distract visitors from doing what you REALLY want them to do, like opt in or buy. Test to see if adding AdSense reduces your conversions on those sites. If it does, remove it.

When to Build an Opt In Site

ALWAYS! Or almost always. By that I mean you should always try to find a place to include an opt in box, no matter what type of site you are building. By building a list, you have multiple opportunities to make money over and over again. It’s all about continuous money.

If you have easy access to content you can use for your newsletter. This is a great way to use that PLR content you ve got sitting around on your hard drive!

If there’s a decent variety of products to promote to your list. Remember that a list doesn’t have to be large to make money. I have very small lists that consistently generate income. But you need to have something to sell them.
If the product merchant is collecting opt ins on his sales page! You want your chance to grab the visitor’s email address BEFORE they get to the sales page. It’s not bad if the merchant is collecting opt ins, because many merchants will cookie that subscriber with your affiliate link, so if they buy later, you’ll make a commission. But it’s always a good idea for YOU to get that subscriber, too!

When to Build a Direct Sales Site
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When you find a strong product in your niche, it’s always worth testing a Direct Sales site especially if the product has an excellent sales page that would obviously convert very well!

When you don’t feel you can develop unlimited articles on a topic, but CAN do about 10–20 content pages. That’s enough to build a decent direct sales site.

When to Build a Blog

When your research reveals that a niche has a big audience of people who are really passionate about the topic. Niches related to things like hobbies, sports, celebrities, technology, news, and fashion are great for blogs, since people are always hungry for updates, new products, new trends and fads, and new information on these topics.

When YOU are passionate about a topic and would enjoy writing about it regularly.

When you want to get some really quick search engine indexing to boost your traffic.

When you want to take advantage of the instant traffic possibilities that come with the Web 2.0 social networking aspects of blogging.

When to Build an SEO Site

When you really love the topic and would like to make a long term commitment to the niche. SEO takes time to build up. If you can make a commitment to growing your SEO site, even if it’s just a little bit every month, it can develop longevity and good search engine presence.

When you want to build an “authority site” over time. An authority site is one that develops a higher and higher Google PageRank, lots of good incoming links from other important sites, and a strong presence in natural search results. The benefit of building an authority site is you can link from it to your new sites in that niche giving them a little bit of instant “Google love!”

Bio: Internet marketing expert Bill Achola specializes in reviewing top profitable products online If you’d like to make truly staggering profits in the lucrative field of information marketing. To find out more on his best reviews,Visit Him at http://www.ebusinessreviews.net